like other sciences, market segmentation, as a science, seeks to realize unique needs of human being. in health market, individual diagnostic and curative methods are practiced more than anytime. however, a foundation of this market, pharmaceutical market, is not as advanced as other products and services markets in terms of segmentation. regarding the complexity of pharmaceutical market, it is...

in today's competitiveenvironment, customers are the most important asset to any company. therefore,in order to retain customers, it is essential to understandtheirbehaviour for developing effective strategies. one of the most commonmethods for customer analysis is market segmentation that helps companies todevelop marketing technique by dividing market into several smaller homogeneousgrou...

having a full understanding of the world’s social-economic situation is the success key for industries automotive manufacturing industry is an extremely competitive one usually there is no clear guideline among automotive companies about technological causes behind their success and failure. this research provides an investigation about the world’s economic situation and the environmental situa...

Market segmentation is the start point of executing targeted marketing strategy. This study aims to determine fit dimensions and appropriate specifications for the segmentation of herbal medicines market in order to provide production and market departments with fit strategies by identifying the profile of the market customers and recognizing their differences in the identified indices. This is...

Drastic changes and turbulence in macro-economic factors have the greatest impact on banks target market attractiveness in Iran. It is assumed that conventional segmentation models at the corporate level are not efficient for banking system. This study aims to develop a new segmentation model at the industry level for banks of Iran. For this purpose, structures and variables at the industry lev...

Effective knowledge and awareness of customers require the market segmentation, through which the customers who have the same needs and purchasing patterns as well as the same response to marketing plans are identified. The selection of a proper variable is a requirement, among other, for a successful market segmentation. In today' world, on one hand, the consumers are bombarded with new goods ...

Problem definition: We seek to provide an interpretable framework for segmenting users in a population personalized decision making. Methodology/results: propose general methodology, market segmentation trees (MSTs), learning segmentations explicitly driven by identifying differences user response patterns. To demonstrate the versatility of our we design two new specialized MST algorithms: (i) ...

the purpose of was segmentation of customers according to benefit sought. market segmentation is viewing a heterogeneous market as a number of smaller homogeneous markets, in response to differing preferences, attributable to the desires of customers for more precise satisfaction of their varying wants. the data analysis was based on questionnaires which had been gathered from three metropolise...